Using beacons to promote your business

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Promoting businesses with beacons (known as Proximity Marketing) attracts more and more people due to its low barrier of entry and simplicity. All you need to get started is a development kit of Estimote Beacons and an idea on how you want to promote yourself with beacons.

The most effective way would be building an app for your users which will display notifications once a user enters a beacon's range (or leaves it). An example would be a customer approaching your store and getting a notification with today's best deal, giving them an extra incentive to enter. Another idea would be displaying different notifications as customers walk around — this could include offering additional information as they approach a particular exhibition or showing them which items are discounted on a particular shelf. There are many other opportunities to personalize and automate the user experience and how it will work is completely up to you. To understand how monitoring works, check out our Developer Docs. Building an app is the only option to display push notifications on users' phones.

If an app isn't an option, another way would be to use Eddystone-URL and Physical Web to send notifications to users without an app. It allows you to send links (as silent notifications) to nearby users, just as you would do with the app solution above. You can use it to promote your business on conferences or in busy areas to attract passers-by to approach you. Eddystone-URL is in details covered in another community article. You can also read more about Physical Web here and verify your link here.

We've also introduced Here & Now; with this technology you can deliver not only links but also a short title and description for each.

  • users can use Estimote Cloud to change Physical Web links destinations remotely. No need to approach beacons, e.g. if one wants to change broadcasted link from myawesomesite.com to mybrilliantblog.com
  • because of our unique technology we are able to report not only link clicks but also “impressions” which is an estimation of how many people have seen the links
  • to activate it, you just need a beacon with the “Here & Now” packet enabled.

Read more about Here & Now here.

If you're not a developer and don't want to hire one, check your options also in our Ultimate Guide to Working With Beacons.

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