The Assembl demo is a meeting organization app that shows the design of an intelligent conference room management system. Estimote Beacons are used to determine who is inside / outside the room.
The app won the 'Bring Home the Beacon' hackathon at GeekdomSF. Congrats! :)
Read more on our blog: http://blog.estimote.com/post/80010771065/estimote-apps-rock-the-largest-beacon-hackathon-to-date