The app provides multi-layered experience with interactive information and notification based on a user's location and it's context. It also monitoring and analyzing space utilization by measuring the social dynamic of the office.
"The idea is that Knoll clients could install iBeacons around their own offices and look at potential upgrades to the space that would maximize efficiency. With the Bounce app, these clients could ensure that any investment they made to change their office space — perhaps by splitting one large conference room into two — would actually be useful for the way the office functions."
See the video from NeoCon 2014 conference explaining how the app works: