Sometimes, attracting new customers means taking a risk and trying something new. BTS Company, the organizer of ForMobile – the biggest furniture fair in Latin America – together with the Mobile2you agency decided to use state-of-the-art Estimote Beacons to do just that, and made a great success of it.
ForMobile occupies a huge venue in Sao Paulo. Beacons were placed at a few strategic locations:
•In the parking lot - to help show the way to the fair.
•At the main entrance - to send a hello message as people came in and a goodbye as they left.
•At the BTS and Mobile2you stands - to show customers their offer and present beacon technology
Thanks to this set up, it was very easy to analyse where attendees had spent the most time and construct a heat map that will be very valuable for organising future fairs.
“We had a great time at the fair, and we also gathered a lot of awesome feedback from fairgoers and from the media” said Caio Bretones, co-creator of the ForMobile app.