Match-day experience upgraded


Looking for interesting examples of how event based mobile apps are creating new experiences with Bluetooth Smart?

Imagine an app for football fans enabling context based offers and content which make the match-day experience even more exciting.

Football League sponsor, Sky Bet, have developed an innovative betting app that is currently being trialled at Leeds United F.C. and Rotherham United F.C. football stadiums.

The app integrates with our beacons while improving football fans’ experience during the matches.

“Early results have been promising and we have a good idea on what the beacons can and can’t do. Discussions are underway to explore ideas with regards to bridging the gap between a customers offline and online betting experience and we feel iBeacons are perfect for this use case.” says Edward Ross, App Product Manager.

With Sky Bet being the official sponsor of the Footbal League, this app clearly has a large potential to reach thousands of fans with the average championship game attracting over 17,000 fans.

The app was created by Sky Bet team including Edward Ross - App Product Manager, Andrew Walton - Head of Core Product, David Tweed - Sponsorship Executive,

Lucy Kenworthy - Marketing Manager. Sky Bet is home for online betting with thousands of markets on all sports from Football, Horse Racing and Tennis to Cricket and Virtual Sports.

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