Imagine planning a large event. The moment your gates open, the venue fills with an eager crowd. They're not sure where to go and automatically eye your staff that already doubles in brass. Even with their guidance, you spy your visitors wandering in the wrong direction and arriving at important sessions 15 minutes late, disturbing speakers and audiences alike. When the day is done, they slowly depart, and you’re left to muse upon how it went. The evaluation sheets you stacked by the exit doors are left largely untouched and those that were submitted are far from constructive. All you can do is decide to trust your gut feelings and possibly repeat the same mistakes next year.
Meeting Application was born in Poland back in 2013 to tackle all of those common issues event organizers encounter. Their drag & drop platform for building event apps is used these days at countless conferences, fairs, company events, and festivals. This CMS allows you to add all sorts of content like event maps, speaker bios, and partner descriptions. It can also push notifications regarding agenda changes or remind users about important upcoming sessions. Some of the users’ favorite features include scheduling meetings with other participants from within an app or gathering points and gaining rewards for scanning QR codes placed around venues.
On top of the default functionalities, the Meeting Application team can even add advanced features on demand.
The team behind Meeting Application also incorporated Estimote Proximity Beacons into their apps to boost the experience of users and provide solid value to their partners.
During the international fairs organized by InterCars, the biggest distributor of car parts in Central and Eastern Europe, beacons were made available to event sponsors. In addition to typical perks, vendors were given Proximity Beacons integrated with the event app to place at their booths which alerted passersby of their offerings.
Sephora, on the other hand, utilized beacons at their internal event earlier this year. Proximity Beacons were placed by the venue entrance which welcomed visitors with a personalized notification and bid them farewell as they left. App users also received session agendas for particular rooms as they approached.
Many other Meeting Application apps rely on similar mechanics and make their way into various events organized around the world. The team behind the platform is currently working on its version 2.0. This will include a completely rewritten code for a much smoother experience and a brand new look for both the apps and the web platform itself. The team also wants to focus more on analytics gathered from deployed beacons and is eager to incorporate the technology into more 'sophisticated' use cases. Some ideas in the pipeline include helping users navigate during events and analyzing traffic and optimizing for it. You’ll definitely be hearing about Meeting Application soon.